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I'm Ryan O'Connor
I'm Ryan O'Connor
I lead creative teams that architect immersive brand systems—built for scale, designed to connect. For 15+ years, I’ve helped brands like Nike, Meta, and Google turn strategy into experience.
I lead creative teams that architect immersive brand systems—built for scale, designed to connect. For 15+ years, I’ve helped brands like Nike, Meta, and Google turn strategy into experience.
Executive Creative Director
Executive Creative Director
Executive Creative Director
Architect of Immersive Experiences
Architect of Immersive Experiences
Architect of Immersive Experiences
Featured work
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About
About
Hi, I’m Ryan O’Connor
Creative lead. Systems thinker. Experience architect.
I design brand worlds that connect—across space, screen, and system. With 15+ years leading cross-disciplinary teams, I’ve delivered immersive experiences for Nike, Meta, Google, and Adobe. From executive summits to speculative spaces, I bring systems thinking to brand expression.
Whether rebranding an agency or shaping a physical installation, I lead with clarity of intent, human insight, and a belief that creativity should move the business, not just the audience.
Hi, I’m Ryan O’Connor
Creative lead. Systems thinker. Experience architect.
I design brand worlds that connect—across space, screen, and system. With 15+ years leading cross-disciplinary teams, I’ve delivered immersive experiences for Nike, Meta, Google, and Adobe. From executive summits to speculative spaces, I bring systems thinking to brand expression.
Whether rebranding an agency or shaping a physical installation, I lead with clarity of intent, human insight, and a belief that creativity should move the business, not just the audience.
Hi, I’m Ryan O’Connor
Creative lead. Systems thinker. Experience architect.
I design brand worlds that connect—across space, screen, and system. With 15+ years leading cross-disciplinary teams, I’ve delivered immersive experiences for Nike, Meta, Google, and Adobe. From executive summits to speculative spaces, I bring systems thinking to brand expression.
Whether rebranding an agency or shaping a physical installation, I lead with clarity of intent, human insight, and a belief that creativity should move the business, not just the audience.
Hi, I’m Ryan O’Connor
Creative lead. Systems thinker. Experience architect.
I design brand worlds that connect—across space, screen, and system. With 15+ years leading cross-disciplinary teams, I’ve delivered immersive experiences for Nike, Meta, Google, and Adobe. From executive summits to speculative spaces, I bring systems thinking to brand expression.
Whether rebranding an agency or shaping a physical installation, I lead with clarity of intent, human insight, and a belief that creativity should move the business, not just the audience.
Experience
Experience
At RedPeg, I lead a multidisciplinary creative team delivering immersive brand experiences and AI-integrated design systems. I drove the agency’s full rebrand—from strategy to identity—and help shape vision as part of the senior leadership team.
Before RedPeg, I led Olympic activations, executive programs, and large-scale brand environments across roles at GMR and Astound. My career has always centered on building experiences that align audience, message, and moment.
At RedPeg, I lead a multidisciplinary creative team delivering immersive brand experiences and AI-integrated design systems. I drove the agency’s full rebrand—from strategy to identity—and help shape vision as part of the senior leadership team.
Before RedPeg, I led Olympic activations, executive programs, and large-scale brand environments across roles at GMR and Astound. My career has always centered on building experiences that align audience, message, and moment.
At RedPeg, I lead a multidisciplinary creative team delivering immersive brand experiences and AI-integrated design systems. I drove the agency’s full rebrand—from strategy to identity—and help shape vision as part of the senior leadership team.
Before RedPeg, I led Olympic activations, executive programs, and large-scale brand environments across roles at GMR and Astound. My career has always centered on building experiences that align audience, message, and moment.
RedPeg
VP Creative
2022 – Now
RedPeg
VP Creative
2022 – Now
RedPeg
VP Creative
2022 – Now
RedPeg
VP Creative
2022 – Now
Astound
Creative Director
2022
Astound
Creative Director
2022
Astound
Creative Director
2022
Astound
Creative Director
2022
GMR
Sr. Art Director, Experiential
2016 – 2022
GMR
Sr. Art Director, Experiential
2016 – 2022
GMR
Sr. Art Director, Experiential
2016 – 2022
GMR
Sr. Art Director, Experiential
2016 – 2022
GMR
Sr. Designer, Experiential 3D
2011 – 2016
GMR
Sr. Designer, Experiential 3D
2011 – 2016
GMR
Sr. Designer, Experiential 3D
2011 – 2016
GMR
Sr. Designer, Experiential 3D
2011 – 2016
University of Wisconsin
Adjunct Faculty- Architecture
2008 – 2011
University of Wisconsin
Adjunct Faculty- Architecture
2008 – 2011
University of Wisconsin
Adjunct Faculty- Architecture
2008 – 2011
University of Wisconsin
Adjunct Faculty- Architecture
2008 – 2011
Expertise
Expertise
I bring systems thinking to creative leadership—aligning brand vision with spatial storytelling, emerging tech, and human-centered design. My foundation in architecture anchors a multidisciplinary practice grounded in strategic intent.
I bring systems thinking to creative leadership—aligning brand vision with spatial storytelling, emerging tech, and human-centered design. My foundation in architecture anchors a multidisciplinary practice grounded in strategic intent.
Creative Leadership
Directing cross-disciplinary teams with clarity, alignment, and creative confidence.
Creative Leadership
Directing cross-disciplinary teams with clarity, alignment, and creative confidence.
Creative Leadership
Directing cross-disciplinary teams with clarity, alignment, and creative confidence.
Creative Leadership
Directing cross-disciplinary teams with clarity, alignment, and creative confidence.
Immersive Experiences
Designing brand systems that live across space, screen, and story.
Immersive Experiences
Designing brand systems that live across space, screen, and story.
Immersive Experiences
Designing brand systems that live across space, screen, and story.
Immersive Experiences
Designing brand systems that live across space, screen, and story.
AI & Emerging Tech
Deploying AI as a co-creator—unlocking scale, speed, and new forms of creative intelligence.
AI & Emerging Tech
Deploying AI as a co-creator—unlocking scale, speed, and new forms of creative intelligence.
AI & Emerging Tech
Deploying AI as a co-creator—unlocking scale, speed, and new forms of creative intelligence.
AI & Emerging Tech
Deploying AI as a co-creator—unlocking scale, speed, and new forms of creative intelligence.
Human Centered Design
Translating insight into experience—so the work resonates at every touchpoint.
Human Centered Design
Translating insight into experience—so the work resonates at every touchpoint.
Human Centered Design
Translating insight into experience—so the work resonates at every touchpoint.
Human Centered Design
Translating insight into experience—so the work resonates at every touchpoint.
Thought Leadership
Thought Leadership
Thinking at the Edges of Creative Practice
From building immersive brand systems to integrating AI into agency workflows, I explore what’s next in creative leadership. I write on speculative design, lead internal AI transformation, and publish essays from my independent studio.
I believe speculative design isn’t just about what’s possible—it’s about what’s preferable. The future is a brief; we get to shape it.
