Nike Executive Immersion:
Nike Executive Immersion:
Nike Executive Immersion:
Strategy You Can Walk Through
Strategy You Can Walk Through
Strategy You Can Walk Through
Immersive Brand Dev | Spatial Narrative | Executive Experience
Immersive Brand Dev | Spatial Narrative | Executive Experience
Immersive Brand Dev | Spatial Narrative | Executive Experience
Immersive Brand Dev | Spatial Narrative | Executive Experience
For Nike’s internal leadership summits, we translated strategic priorities into spatial narrative—designing a high-touch executive experience built to align, inspire, and move. I led creative across physical environment, visual language, and motion—shaping a branded journey that turned message into movement. Each moment was intentional. Nothing ornamental. This was brand strategy you could walk through. We: + Aligned NIKE leaders with a Phil Knight-level, founder’s mindset and approach to progressing its business forward. + Curated a four-day experiential learning series built exclusively for Nike’s senior leaders to foster collaboration and innovation. + Developed a comprehensive brand and visual identity for “Leading Nike,” incorporating it’s iconic sole/tread patterns as the symbolic “heart and soul” of the experience.
For Nike’s internal leadership summits, we translated strategic priorities into spatial narrative—designing a high-touch executive experience built to align, inspire, and move. I led creative across physical environment, visual language, and motion—shaping a branded journey that turned message into movement. Each moment was intentional. Nothing ornamental. This was brand strategy you could walk through. We: + Aligned NIKE leaders with a Phil Knight-level, founder’s mindset and approach to progressing its business forward. + Curated a four-day experiential learning series built exclusively for Nike’s senior leaders to foster collaboration and innovation. + Developed a comprehensive brand and visual identity for “Leading Nike,” incorporating it’s iconic sole/tread patterns as the symbolic “heart and soul” of the experience.
For Nike’s internal leadership summits, we translated strategic priorities into spatial narrative—designing a high-touch executive experience built to align, inspire, and move. I led creative across physical environment, visual language, and motion—shaping a branded journey that turned message into movement. Each moment was intentional. Nothing ornamental. This was brand strategy you could walk through. We: + Aligned NIKE leaders with a Phil Knight-level, founder’s mindset and approach to progressing its business forward. + Curated a four-day experiential learning series built exclusively for Nike’s senior leaders to foster collaboration and innovation. + Developed a comprehensive brand and visual identity for “Leading Nike,” incorporating it’s iconic sole/tread patterns as the symbolic “heart and soul” of the experience.
For Nike’s internal leadership summits, we translated strategic priorities into spatial narrative—designing a high-touch executive experience built to align, inspire, and move. I led creative across physical environment, visual language, and motion—shaping a branded journey that turned message into movement. Each moment was intentional. Nothing ornamental. This was brand strategy you could walk through. We: + Aligned NIKE leaders with a Phil Knight-level, founder’s mindset and approach to progressing its business forward. + Curated a four-day experiential learning series built exclusively for Nike’s senior leaders to foster collaboration and innovation. + Developed a comprehensive brand and visual identity for “Leading Nike,” incorporating it’s iconic sole/tread patterns as the symbolic “heart and soul” of the experience.
Client:
Client:
Client:
Client:
Nike
Nike
Nike
Nike
My Role:
My Role:
My Role:
My Role:
Exectutive Creative Director
Exectutive Creative Director
Exectutive Creative Director
Exectutive Creative Director
Year:
Year:
Year:
Year:
2024
2024
2024
2024
Service Provided:
Service Provided:
Service Provided:
Service Provided:
Creative Direction, Spatial Storytelling, Executive Experience Design
Creative Direction, Spatial Storytelling, Executive Experience Design
Creative Direction, Spatial Storytelling, Executive Experience Design
Creative Direction, Spatial Storytelling, Executive Experience Design
Our team created multi-sensory environments featuring custom installations, activations, and high-touch branded moments. From an interactive 600-piece sculpture installed at Nike’s headquarters to custom environments supporting VP development, the work bridged physical, digital, and emotional touchpoints—elevating Nike’s internal culture through design.
This work represents the best of what brand partnerships can be: immersive, strategic, and deeply human.
