RedPeg Rebrand:
RedPeg Rebrand:
RedPeg Rebrand:
From Vendor to Vision Partner
From Vendor to Vision Partner
From Vendor to Vision Partner
Creative Strategy | Brand Systems | Executive Leadership
Creative Strategy | Brand Systems | Executive Leadership
Creative Strategy | Brand Systems | Executive Leadership
Creative Strategy | Brand Systems | Executive Leadership
As RedPeg’s VP of Creative, I led a ground-up rebrand to realign the agency’s identity with its future-facing strategy. From positioning and messaging to design and rollout, this was a full-scale evolution of brand and business. Our goal wasn’t just a new look—it was a clarified point of view. We moved from an executional vendor to a strategy-led experience partner. I directed the creative process end-to-end: building the new identity system, redesigning the website, and ensuring the brand showed up with consistency and intent—inside and out.
As RedPeg’s VP of Creative, I led a ground-up rebrand to realign the agency’s identity with its future-facing strategy. From positioning and messaging to design and rollout, this was a full-scale evolution of brand and business. Our goal wasn’t just a new look—it was a clarified point of view. We moved from an executional vendor to a strategy-led experience partner. I directed the creative process end-to-end: building the new identity system, redesigning the website, and ensuring the brand showed up with consistency and intent—inside and out.
As RedPeg’s VP of Creative, I led a ground-up rebrand to realign the agency’s identity with its future-facing strategy. From positioning and messaging to design and rollout, this was a full-scale evolution of brand and business. Our goal wasn’t just a new look—it was a clarified point of view. We moved from an executional vendor to a strategy-led experience partner. I directed the creative process end-to-end: building the new identity system, redesigning the website, and ensuring the brand showed up with consistency and intent—inside and out.
As RedPeg’s VP of Creative, I led a ground-up rebrand to realign the agency’s identity with its future-facing strategy. From positioning and messaging to design and rollout, this was a full-scale evolution of brand and business. Our goal wasn’t just a new look—it was a clarified point of view. We moved from an executional vendor to a strategy-led experience partner. I directed the creative process end-to-end: building the new identity system, redesigning the website, and ensuring the brand showed up with consistency and intent—inside and out.
Client:
Client:
Client:
Client:
RedPeg
RedPeg
RedPeg
RedPeg
My Role:
My Role:
My Role:
My Role:
Executive Creative Director
Executive Creative Director
Executive Creative Director
Executive Creative Director
Year:
Year:
Year:
Year:
2025
2025
2025
2025
Service Provided:
Service Provided:
Service Provided:
Service Provided:
Brand Strategy, Identity Systems, Executive Creative Direction
Brand Strategy, Identity Systems, Executive Creative Direction
Brand Strategy, Identity Systems, Executive Creative Direction
Brand Strategy, Identity Systems, Executive Creative Direction
The result? A brand that signals leadership, not service. A team aligned around shared language. A foundation for growth.
