Meta Arena Suite:
Meta Arena Suite:
Meta Arena Suite:
Brand Architecture in Motion
Brand Architecture in Motion
Brand Architecture in Motion
Spatial Experience | Product Demo Environment | Creative Direction
Spatial Experience | Product Demo Environment | Creative Direction
Spatial Experience | Product Demo Environment | Creative Direction
Spatial Experience | Product Demo Environment | Creative Direction
Inside Capital One Arena, we designed a branded suite to showcase Meta’s AR wearables—Ray-Ban Stories and next-gen Meta glasses. I led creative direction for the interior environment, working between architecture, fabrication, and the Meta brand team to bring this future-facing experience to life. The suite blends premium hospitality with interactive tech demos—featuring modular walls that pivot to transform space based on use. This was more than a build—it was a physical expression of what Meta stands for.
Inside Capital One Arena, we designed a branded suite to showcase Meta’s AR wearables—Ray-Ban Stories and next-gen Meta glasses. I led creative direction for the interior environment, working between architecture, fabrication, and the Meta brand team to bring this future-facing experience to life. The suite blends premium hospitality with interactive tech demos—featuring modular walls that pivot to transform space based on use. This was more than a build—it was a physical expression of what Meta stands for.
Inside Capital One Arena, we designed a branded suite to showcase Meta’s AR wearables—Ray-Ban Stories and next-gen Meta glasses. I led creative direction for the interior environment, working between architecture, fabrication, and the Meta brand team to bring this future-facing experience to life. The suite blends premium hospitality with interactive tech demos—featuring modular walls that pivot to transform space based on use. This was more than a build—it was a physical expression of what Meta stands for.
Inside Capital One Arena, we designed a branded suite to showcase Meta’s AR wearables—Ray-Ban Stories and next-gen Meta glasses. I led creative direction for the interior environment, working between architecture, fabrication, and the Meta brand team to bring this future-facing experience to life. The suite blends premium hospitality with interactive tech demos—featuring modular walls that pivot to transform space based on use. This was more than a build—it was a physical expression of what Meta stands for.
Client:
Client:
Client:
Client:
Meta
Meta
Meta
Meta
My Role:
My Role:
My Role:
My Role:
Creative Director & Brand Liaison
Creative Director & Brand Liaison
Creative Director & Brand Liaison
Creative Director & Brand Liaison
Year:
Year:
Year:
Year:
2023
2023
2023
2023
Service Provided:
Service Provided:
Service Provided:
Service Provided:
Creative Direction, Environmental Design, Stakeholder Integration
Creative Direction, Environmental Design, Stakeholder Integration
Creative Direction, Environmental Design, Stakeholder Integration
Creative Direction, Environmental Design, Stakeholder Integration
More than a sponsorship moment, the space became a living embodiment of Meta’s evolving identity. We approached the design like a product: building a multi-modal brand experience that invited guests to interact, explore, and connect—with Meta and each other.
This project illustrates how physical space can extend a digital brand—bringing the future of tech into the present, one touchpoint at a time.
