Intel at the Olympics:
Intel at the Olympics:
Intel at the Olympics:
A Pavilion with Purpose
A Pavilion with Purpose
A Pavilion with Purpose
Immersive Environment | Global Brand Experience | Creative Direction
Immersive Environment | Global Brand Experience | Creative Direction
Immersive Environment | Global Brand Experience | Creative Direction
Immersive Environment | Global Brand Experience | Creative Direction
For the 2018 Winter Olympics in PyeongChang, Intel asked us to create more than a branded space—we built a story you could step into. I led creative direction for an immersive pavilion designed to connect global innovation with local culture. From spatial flow to digital content integration, the experience translated Intel’s vision into a multi-sensory, internationally resonant environment.
For the 2018 Winter Olympics in PyeongChang, Intel asked us to create more than a branded space—we built a story you could step into. I led creative direction for an immersive pavilion designed to connect global innovation with local culture. From spatial flow to digital content integration, the experience translated Intel’s vision into a multi-sensory, internationally resonant environment.
For the 2018 Winter Olympics in PyeongChang, Intel asked us to create more than a branded space—we built a story you could step into. I led creative direction for an immersive pavilion designed to connect global innovation with local culture. From spatial flow to digital content integration, the experience translated Intel’s vision into a multi-sensory, internationally resonant environment.
For the 2018 Winter Olympics in PyeongChang, Intel asked us to create more than a branded space—we built a story you could step into. I led creative direction for an immersive pavilion designed to connect global innovation with local culture. From spatial flow to digital content integration, the experience translated Intel’s vision into a multi-sensory, internationally resonant environment.
Client:
Client:
Client:
Client:
Intel
Intel
Intel
Intel
My Role:
My Role:
My Role:
My Role:
Creative Director
Creative Director
Creative Director
Creative Director
Year:
Year:
Year:
Year:
2018
2018
2018
2018
Service Provided:
Service Provided:
Service Provided:
Service Provided:
Creative Direction, Spatial Experience, Cultural Brand Expression
Creative Direction, Spatial Experience, Cultural Brand Expression
Creative Direction, Spatial Experience, Cultural Brand Expression
Creative Direction, Spatial Experience, Cultural Brand Expression
From concept sketches through final build, we designed a space that reflected Intel’s role in pushing innovation forward—subtly integrated through storytelling, materials, and activations. Our team translated Intel’s brand values into physical form, creating an elegant, welcoming environment that elevated the Olympic experience.
The result? A space that wasn’t just about tech—it was about connection.
