X Games:
X Games:
X Games:
Translating Culture into Code
Translating Culture into Code
Translating Culture into Code
Virtual Environments | Digital Storytelling | Experience Strategy
Virtual Environments | Digital Storytelling | Experience Strategy
Virtual Environments | Digital Storytelling | Experience Strategy
Virtual Environments | Digital Storytelling | Experience Strategy
For ESPN’s X Games, we created a digital world that reflected the raw energy of the event—designed not just for fans, but for belonging. I led creative across the experience strategy, visual system, and environmental narrative—crafting a digital environment where culture, content, and identity converged. The result was more than a world. It was a place with purpose.
For ESPN’s X Games, we created a digital world that reflected the raw energy of the event—designed not just for fans, but for belonging. I led creative across the experience strategy, visual system, and environmental narrative—crafting a digital environment where culture, content, and identity converged. The result was more than a world. It was a place with purpose.
For ESPN’s X Games, we created a digital world that reflected the raw energy of the event—designed not just for fans, but for belonging. I led creative across the experience strategy, visual system, and environmental narrative—crafting a digital environment where culture, content, and identity converged. The result was more than a world. It was a place with purpose.
For ESPN’s X Games, we created a digital world that reflected the raw energy of the event—designed not just for fans, but for belonging. I led creative across the experience strategy, visual system, and environmental narrative—crafting a digital environment where culture, content, and identity converged. The result was more than a world. It was a place with purpose.
Client:
Client:
Client:
Client:
ESPN X-Games
ESPN X-Games
ESPN X-Games
ESPN X-Games
My Role:
My Role:
My Role:
My Role:
Creative Director
Creative Director
Creative Director
Creative Director
Year:
Year:
Year:
Year:
2021
2021
2021
2021
Service Provided:
Service Provided:
Service Provided:
Service Provided:
Creative Direction, Digital Spatial Design, Brand Expression
Creative Direction, Digital Spatial Design, Brand Expression
Creative Direction, Digital Spatial Design, Brand Expression
Creative Direction, Digital Spatial Design, Brand Expression
Users could design custom decks, explore iconic X-Games spaces, and even unlock an airplane view to fly above the map. Every detail was designed to create connection, surprise, and replayability—merging game dynamics with brand storytelling.
This was more than a digital replica. It was a branded experience that moved like a game, lived like a world, and brought fans closer to the X-Games in a way no broadcast ever could.
