Future of Retail:
Future of Retail:
Future of Retail:
A Living Brand Lab
A Living Brand Lab
A Living Brand Lab
Environment Design | Innovation Strategy | Creative Leadership
Environment Design | Innovation Strategy | Creative Leadership
Environment Design | Innovation Strategy | Creative Leadership
Environment Design | Innovation Strategy | Creative Leadership
We turned a flagship retail footprint into a brand lab—a working prototype for what retail could become. I led experience strategy and spatial design for this innovation center, where every surface was a storytelling opportunity. This wasn’t about fixtures. It was about designing a flexible, testable system—one that evolved with consumer behavior and internal insight.
We turned a flagship retail footprint into a brand lab—a working prototype for what retail could become. I led experience strategy and spatial design for this innovation center, where every surface was a storytelling opportunity. This wasn’t about fixtures. It was about designing a flexible, testable system—one that evolved with consumer behavior and internal insight.
We turned a flagship retail footprint into a brand lab—a working prototype for what retail could become. I led experience strategy and spatial design for this innovation center, where every surface was a storytelling opportunity. This wasn’t about fixtures. It was about designing a flexible, testable system—one that evolved with consumer behavior and internal insight.
We turned a flagship retail footprint into a brand lab—a working prototype for what retail could become. I led experience strategy and spatial design for this innovation center, where every surface was a storytelling opportunity. This wasn’t about fixtures. It was about designing a flexible, testable system—one that evolved with consumer behavior and internal insight.
Client:
Client:
Client:
Client:
Faraday / Altria
Faraday / Altria
Faraday / Altria
Faraday / Altria
My Role:
My Role:
My Role:
My Role:
Creative Director
Creative Director
Creative Director
Creative Director
Year:
Year:
Year:
Year:
2017-2021
2017-2021
2017-2021
2017-2021
Service Provided:
Service Provided:
Service Provided:
Service Provided:
Experience Strategy, Spatial Storytelling, Retail Innovation Design
Experience Strategy, Spatial Storytelling, Retail Innovation Design
Experience Strategy, Spatial Storytelling, Retail Innovation Design
Experience Strategy, Spatial Storytelling, Retail Innovation Design
At Faraday Future, I led the spatial and brand design for their flagship Los Angeles showroom. The space was conceived as an immersive reveal—inviting customers into the future of automotive innovation through lighting, materials, and purposeful restraint. The result was more than a showroom—it was a physical embodiment of the brand’s ambition.
These projects prove that with the right design, a retail space can sell more than a product—it can sell a vision.
