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U.S. BANK POP-UP
Location
Mobile Tour
Date
2020-2021
Role
Creative Director, 3D Designer
Project type
Mobile Pop-Up Tour, Branded Engagement
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Transforming Spaces, Creating Connections
For U.S. Bank, we envisioned a mobile, adaptable solution for their experiential activations. Our design focused on creating modular units that could be easily configured to various settings, enabling dynamic customer interactions.
Specifically, I was the lead designer and creative director for this project. I presented the concepts to the client, worked with our project managers, designers and fabrication shop. I chose materials and frequented the fabrication shop for spot checks. I also oversaw the art direction on the recap video showcasing the modules and how they are unfolded.
Designed modular, adaptable experiences for U.S. Bank activations.
Created diverse modules from photo booths to learning kiosks.
Led design and execution, ensuring seamless, memorable interactions.
