Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
LEADING NIKE
Roles
Creative Director, Fabrication Consult, 3D design of sculpture
Client
NIKE - Learning and Development
Date
2023
Project type
Brand Identity, Immersive Experiential Build
Location
Portland, OR
----------------------------------------------------
Sculpting the Future of Leadership
NIKE came to RedPeg to solve leadership silos that hindered collaboration and innovation. Through creative workshops, design thinking, and experiential learning, we built a leadership framework that unified their executive team. We developed a bespoke brand identity and used immersive problem-solving to empower NIKE’s leaders to align their vision and drive growth.
This resulted in two key solutions:
Brand Identity
Design Thinking
For both Leading NIKE and GameChangers, we developed bespoke brand identities that resonated deeply with their internal teams. We created a unified visual system that captured the essence of NIKE’s culture and leadership vision, seamlessly integrating iconic elements like the Air Jordan Jumpman and the NIKE Swoosh. Each project featured unique, personalized touchpoints, from player cards to custom-designed environments, underscoring NIKE’s commitment
to internal collaboration and legacy.
NIKE’s leadership faced the common issue of siloed thinking, preventing cross-departmental innovation. Our solution, grounded in design thinking and experiential learning, shattered these silos. By creating a 4-day immersive leadership program, we fostered collaboration and aligned over 400 VPs with a future-casting, one-team mindset. Interactive exercises, future-cast workshops, and personalized experiences drove the program’s success, ultimately delivering a platform that unified NIKE’s leadership approach.
