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LOWES MUSIC STUDIO
Location
Austin, TX
Date
2016
Role
Art Director, 3D Designer
Project type
Temporary Brand Pop-Pop, Immersive Experiences
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Crafting a DIY Festival Experience
For Lowe's presence at the ACL festival, our goal was to create a space that resonated with a younger demographic, while staying true to the brand's home-improvement roots. The design was a playful blend of DIY aesthetics and interactive technology.
Created a Lowe's-branded interactive studio for the ACL festival.
Designed experiences from DIY aesthetics to digital drum sets.
Balanced brand identity with a youthful, engaging festival vibe.
The interactive drum kit was high tech and a huge draw. Likewise, the analog wooden star with autographs was just as popular.
