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IQOS Retail Stores

Project type

Retail Design & Architecture

Date

2018-2021

Location

Atlanta, GA, Richmond, VA

Role

Creative Director, 3D Design Lead, Fabrication consultant

Sculpting the Future of Retail Innovation

In my tenure with the groundbreaking IQOS retail initiative under Altria's banner, I mastered the art of forging retail environments that are not just spaces but narratives where design meets innovation. My leadership was pivotal in introducing unique retail concepts — from standalone boutiques to versatile mobile pop-ups — in strategic locales like Virginia and Atlanta.

Crafting Spaces that Narrate Stories

My approach was to create more than stores; I aimed to sculpt experiences that speak. Through a harmonious blend of consumer-centric design and avant-garde technology, each retail space was an invitation to embark on a journey. My role extended beyond design; it was about storytelling, where each element, from layout to lighting, played a part in narrating the brand's saga.

Collaboration at the Core

The genesis of each store, from its first sketch to the final unveiling, was a testament to teamwork. Working shoulder-to-shoulder with architects, builders, and fabricators, we ensured that every facet of the store — from 3D renderings to material selection — resonated with our brand's ethos. My dedication to the brand's voice and a meticulous adherence to design standards fostered seamless collaborations that brought our collective vision to life.

A Legacy of Immersive Experiences

This portfolio is a chronicle of my odyssey in retail design, showcasing how I transformed conventional spaces into arenas of engagement and interaction. It reflects my commitment to creating environments that not only mirror the brand's identity but also forge a deep connection with the consumer. These landmarks in my career are not just stores; they are milestones that mark my journey in redefining the essence of retail design.

Creative Expertise

CREATIVE DIRECTION. INNOVATION. IMMERSIVE EXPERIENTIAL. BUILDER OF WORLDS.

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