Role: Exploration, Web, Branding, Business Strategy
WHY AM I SHOWING YOU THIS PROJECT?
I'm more interested in business than I thought.
What is it about: My interest in entrepreneurship has led me to create various design related ventures. In 2009 after graduating into a "down" economy, some classmates and I founded Design Fugitives. A design and fabrication studio focused on architectural art aimed at the developer and architecture community. I have since stepped away from this company, but am still proud to see it flourishing in Milwaukee. In 2016 and 2017 I have created two ventures; "Catalyst" - aimed at offering specialized visualization skills to local small-scale / solo architecture/interiors professionals and, "Your Architecture Friend" - a business for the clients in the soft spot between DIY home improvement and full on architectural services.
The Key Learning: Designing a business strengthens strategic creative thinking and how to market your ideas. Both understanding how to turn a profit and putting yourself in a client's shoes. It also taught me design has value.