Role: 3D design, Art Direction
WHY AM I SHOWING YOU THIS PROJECT?
I worked as a lead designer and creative driver for retail brick and mortar stores and small kiosks at various locations including C-Stores and mall center islands. The goal was to bring the product to life in a consistent and unified manner that fit the overall brand tone. Materials and layouts were chosen to highlight the product and its specific attributes.
What is it about:
The Key Learning: Just as important as the dimensional specs and blueprints were understanding how products would be maintained, updated and rotated out by staff, necessitating us to create specific visual merchandise guidelines.