Role: Creative Direction, 3D Design
WHY AM I SHOWING YOU THIS PROJECT?
I worked as the creative lead on design and collaboration between architects, the brand environmental designers and our digital UI/UX designers to create a comprehensive retail "showroom" experience for the luxury EV brand Faraday Future. It represents my skillset including and understanding of architectural process, the needs of the brand and the immersive experiences in UX/UI. The digital experiences include a configurator to customize your vehicle, a transparent touch enabled welcome screen, and a large format LED backdrop that can be customized to users who sit in the show vehicle.
What is it about:
The Key Learning: The future is immersive experiences. This is not a "marketing" spin, or for pop-ups, or mobile tours. Architecture is immersive and human and needs to be memorable.