IMMERSIVE CONFERENCE BOOTH


Role: Creative Direction


WHY AM I SHOWING YOU THIS PROJECT? 

I worked as the creative lead from start to finish on this award-winning best in show booth for Dealer Polly. From concept to execution, coordinating with in-house fabrication shop to product the components of the booth. This project is a great example of pushing design further than what was expected. In addition to the overall look, tone, feel we had to integrate the new brand that Dealer Policy was rolling out - Dealer Polly. This became not only a presence at the NADA conference but a "re-emerging" party of sorts with their new brand.

*** Voted best booth design National Automotive Dealers Association - Las Vegas 2022 ***





What is it about:

The Key Learning: Don't be complacent. Great design can emerge from something that seems "standard" on the surface.