RedPeg Rebrand

As the Creative Director and Lead Brand Architect at RedPeg, I spearhead a new era of strategic and creative transformation. Leading with bold vision and innovative design, I orchestrated a complete overhaul of our brand, shifting RedPeg from an execution-driven agency to a strategic partner, using design to mirror our fearless simplicity, trailblazing innovation, and radical independence.

This rebrand was more than just aesthetic—it reflected a cultural shift that evolved our approach to client relationships. I crafted a visual identity that not only speaks to who we are but also ensures every interaction, from our logo to our experiential campaigns, is a seamless reflection of our bold, unapologetic ethos. Our website, pitch decks, and social presence now convey modern, collaborative energy and purpose, establishing RedPeg as perpetual pioneers in experiential marketing.

Contrasting this with our 'before'—an identity that primarily showcased tactical execution—our new look is vibrant, dynamic, and reflective of our transformation into thought leaders. Every design choice, every color and line, now tells a story of collaboration, AI-powered creativity, and unparalleled strategic insight.